Paul Bruce

Digital Marketing Professional

About Me

Here are some things that you should know about me.

20+ Years Digital Experience

Including marketing, analytics, SEO & more...
Proud father, keen gamer and digital enthusiast.


My thoughts.

The Art of Team Leadership

We have all been part of teams that just seemed to work and more often than not, those that never quite seemed to be on the same page. A team can be defined as “a small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they […]

Training for Zombies

We’ve all been there, the trainer stands up in-front of the room of eager to learn trainee’s and proceeds to turn them into Zombies by the end of day, brain-dead and learning nothing. By the time you reach the afternoon session you certainly wish you were one of the living dead so you could go […]

The Power of Persuasion

Persuasion is a vital skill in the workplace, whether you are seeking to expand your team, buy-in for your latest project or to climb the ladder there are ways that effective persuasion techniques can help you. Effective persuaders use dialogue to learn more about their audience’s opinions, concerns, and perspectives. (Conger, 1998). As Conger states it is […]

Parents and social media

Recently I had the pleasure of the regular e-mail newsletter from the head teacher of my kids school. This one caught my eye more than others however with a interesting section on internet safety. Pointing out to us parents that under no circumstances should our children be on social media. Internet and Digital Safety I am […]

Measuring happiness in the workplace

On this the first world happiness day, how happy are you in your job? What would make you happier? If your employer knew this could you work at a higher level of efficiency?